A vivid image of Seoul will be broadcast around the world on Instagram Live.
The Seoul Tourism Foundation announced on the 3rd that it will broadcast and communicate in real-time with domestic and foreign tourists from the 4th through Instagram live broadcast “Vit Seoul, On the Road.”
The Seoul Live Tour will be held on Vigit Seoul Instagram six times a month from this month.
Global influencers living in Korea visit Seoul’s hot places every month, introduce things to enjoy, and introduce Seoul, which has changed and regained vitality during the COVID-19 period.
The first episode will air at 9 p.m. on the 4th. Amanda and Masella, foreigners from Brazil, visit Hongdae to convey the heat of youth to domestic and foreign tourists.
Macella and Amanda operated YouTube’s Oh My Friend channel with 450,000 subscribers, sharing daily lives that only Koreans know, reviewing K-content, and building awareness. Brazil’s influencer Luca, who starred in “Welcome, First Time in Korea,” will also appear and showcase Brazilian brother and sister chemistry.
Hongdae’s representative attractions, shopping streets, photo studios that are emerging as recent trends, and Kakao Friends’ Hongdae branch will be introduced. It will also visit the busking zone of the outdoor performance hall, a representative icon of Hongdae culture that has resumed.
“Beat Seoul, On the Road” runs every month until the end of this year. Through this, Seoul, which has a sense of reality, is delivered live to the world under the theme of Seoul’s four seasons, festivals, and emerging culture.
Kwon Hyuk-bin, head of the smart tourism team at the Seoul Tourism Foundation, explained, “Seoul Live Tour, Bizit Seoul On the Road is a plan that reflects the tastes of the digital native generation enjoying real-time live and the needs of potential tourists who want to travel to Seoul at the time of resuming tourism.” 홍대 맛집
Team leader Kwon said, “We will satisfy the expectations of potential domestic and foreign tourists who want to see the current Seoul that has regained vitality and arouse interest in Seoul tourism, leading to actual visits.”